In 1948, just a few years after the end of the terrible Second World War, Rimini was still picking through the rubble, but at the same time was rebuilding and planning for the future. Here an enterprising photographer from Pennabilli, Elio Guerra, foreseeing the tourist boom that would soon explode, decided to come down to the Riviera with his business. And he did it in a truly original way: he built a gigantic camera with his own hands right next to the prestigious Grand Hotel where he set up a branch of his workshop. Every day in summer, dozens of tourists brought their rolls of film to Guerra’s to develop, and his business became the icon and typical backdrop for many holidaymakers’ shots. In 2002, the building was donated to the Municipality of Rimini, which – after careful restoration – christened it Fellinia, a true modern-day monument dedicated to the photographic gaze, to the city where “everything is imagined” and to its sea.
